Chapter Two

How does work?

Before we explain how our publishing service works, we'll give you a little information on how traditional publishing works.

Traditionally, an author would send their manuscript to a publishing house, which would review and, in most cases, reject the manuscript. Because of the investment required to bring a book to market, most traditional publishers will only consider a very small percentage of the manuscripts they receive.

For those authors who felt they had a good book, but couldn't "sell" it to the major publishers, the only route available was through a vanity press. For a fee of, in most cases, $15,000 to $20,000, an author could have his or her book published, and receive a thousand copies, which they would then have to sell.

In 1995, the principals of saw the possibilities available through digital printing, and began to publish books using this new technology. Instead of an investment of $15,000 to $20,000, an author could have their book published for 10% of that amount.

With recent advances in digital colour technology, and the rapid explosion of the Internet, was launched to provide these publishing services on a worldwide basis.